By profession Publicist for the entertainment industry. Largely worked for the media houses, The times of India, Mid-day, little bit in retail with Reliance & Future group. Works on the strategy for the film marketing & communications, mainly busy with Gujarati Film Industry. Prestigious projects are Fakt Mahilao Maate, Hellaro, Shu thayu, Gujju bhai part 1 & 2, Love ni Bhawai, the latest India’s Oscar Entry Last Film Show ( Chhello Show ), founder of Ahmedabad International Children Film Festival, have been working for children cinema since 8 years, must have hosted around 25 various children film festivals across India, also teaches Public Relations & Communication to mass com students as visiting faculty, on what next the agenda is writing and film production.